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Last Updated: 6 August 2025

SURMOUNT ACADEMY LIMITED (“we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information—particularly when you engage with us through our website, social media platforms, or any related services.

1. Who We Are

Company Name: SURMOUNT ACADEMY LIMITED
Registered Office: 194b High Street North, Basement, London, England, E6 2JA
Email: info@surmountacademy.com
Nature of Business (SIC): 85600 – Educational support services

We provide educational support services across digital and physical channels, including through social media platforms.

2. Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: Name, age, gender (if shared), social media handles
  • Contact Data: Email address, phone number, postal address
  • Social Media Interactions: Messages, comments, reactions, responses to ads
  • Marketing Preferences: Opt-in status for communications
  • Technical Data: IP address, browser type, device info, social media usage data
  • Usage Data: Page views, link clicks, engagement with our ads or content

We do not knowingly collect special category data unless explicitly provided and with your consent.

3. How We Collect Your Data

  • When you contact us via forms, messages, or social media
  • When you sign up for services or request information
  • Through lead forms and interactions on platforms such as Meta (Facebook/Instagram), LinkedIn, and similar
  • Via cookies and analytics on our website

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data based on:

  • Consent – You’ve given clear permission for us to process your data
  • Contractual Obligation – To provide a service or respond to a request
  • Legal Obligation – To meet legal or regulatory requirements
  • Legitimate Interests – For marketing, engagement, and service improvement where your rights are not overridden

5. How We Use Your Data

We use your data to:

  • Respond to enquiries or service requests
  • Provide information about our courses or services
  • Send newsletters, offers, or updates (with consent)
  • Improve website and social media performance
  • Run targeted ads and engagement campaigns
  • Maintain administrative or legal records

6. Sharing and Disclosing Data

We do not sell your personal data.

We may share it with trusted third parties, including:

  • Marketing and social media platforms (e.g., Meta, Google, LinkedIn)
  • CRM, email marketing, and form-handling providers
  • Website hosting and analytics tools
  • Regulatory authorities where required by law

All third parties are subject to data protection obligations.

7. International Transfers

Where your data is transferred outside the UK (e.g., via global platforms), we ensure:

  • Adequacy decisions exist, or
  • Standard Contractual Clauses (SCCs) are in place to protect your rights

8. Data Retention

We retain your data only as long as needed to:

  • Fulfil the purpose it was collected for
  • Meet legal, regulatory, or contractual obligations
  • Honour withdrawal of consent or unsubscribe requests

When no longer required, we securely delete or anonymise your data.

9. Your Rights

You have the right to:

  • Request access to your data
  • Correct inaccurate data
  • Request erasure (“right to be forgotten”)
  • Withdraw consent
  • Object to certain types of processing
  • Request data portability
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO Website: https://ico.org.uk
ICO Helpline: 0303 123 1113

To exercise your rights, email us at info@surmountacademy.com.

10. Cookies & Tracking

We use cookies and tracking technologies (including Meta Pixel and Google Analytics) to:

  • Understand website and ad performance
  • Improve user experience
  • Enable remarketing campaigns on platforms like Facebook and Instagram

A cookie notice is displayed on your first visit, and you can manage preferences anytime.

11. Marketing Communications

You will only receive marketing communications from us if:

  • You have given clear consent
  • Or you are an existing customer or contact and we have a legitimate interest

You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

12. Data Security

We have implemented strong technical and organisational measures to keep your data safe, including:

  • SSL-secured website
  • Restricted data access
  • Encrypted communications
  • Secure data storage

13. Third-Party Links

Our website and social media may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their privacy policies before submitting data.

14. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. If the changes are significant, we may notify you directly.

15. Contact Us

If you have questions about this policy or your data rights, contact us at:

SURMOUNT ACADEMY LIMITED
194b High Street North, Basement,
London, England, E6 2JA
Email: info@surmountacademy.com